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Detailed instructions will be emailed to you 24 hours before the webinar.
Date: Friday, November 30, 2012
Time: 11: 00- Noon
Tuition: $25 members and nonmembers
Description
Have you procrastinated in planning your year-end
fundraising?
Don't forget . . . holiday gift giving includes
charitable contributions to nonprofit organizations.
Studies fail to agree on the exact percentage
who give in the fourth calendar quarter, but all sources agree that it's a
significantly high number (i.e., reports range from 33% to 76%).
On-line giving is particularly high with 34.8%
made in the fourth quarter (Source:
Blackbaud's On-line Giving Report released in February 2012).
Network for Good reports that 20% of all
on-line giving comes in the last two days of the year!
Donors aren't the only ones who
procrastinate.
Nonprofits should plan
all year for their year-end appeal; however, December 1st often
arrives in a panic.
Join us and
learn ten tips to get gifts before December 31st and engage current
donors in ways that guarantee their continued support in 2013.
All procrastinators are welcome to attend!
Your holiday campaign deserves to sparkle!
You will learn:
·
Ask:
Improve your organization's year-end "ask” strategies.
·
*Retain:
Increase the number of lapsed donors who
contribute by December 31.
·
*Thank:
Strengthen your current donors' loyalty to
the important work your organization does.
*Penelope Burk's research found that 75% of all
first-time donors never make another contribution.
Donor retention and stewardship are critical
to your long-term fundraising success (Source:
http://www.cygresearch.com
).
Instructor: Terri Chastain, CFRE, Fundraising Consultant
Terri Chastain, CFRE, is a fundraising and training consultant for the Rollins College Philanthropy & Nonprofit Leadership Center. She has over 25 years of experience working for nonprofit organizations, including serving as Development Director for the Adult Literacy League and UCP of Central Florida. Her experience includes major gifts; training & management of staff, board, and volunteers; foundation & corporate support; annual fund; special events; and in-kind support, as well as direct program service in the fields of children’s, family, and disability / special needs services. Ms. Chastain has worked in the nonprofit and government sectors since completing her undergraduate education at Berry College in Rome, Georgia. She is a member, and a former board member, of the Association for Fundraising Professionals; a member and former board member of the Grant Professionals Network of Central Florida; and a Certified Fund Raising Executive, CFRE.
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