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Webinar: Add Some Holiday Cheer to Your Year-End Fundraising: Ten Tips for Getting Gifts
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Webinar: Add Some Holiday Cheer to Your Year-End Fundraising: Ten Tips for Getting Gifts

11/30/2012

When: 11/30/2012
11:00 AM to Noon

Details

Detailed instructions will be emailed to you 24 hours before the webinar.

Date: Friday, November 30, 2012

Time: 11: 00- Noon

Tuition: $25 members and nonmembers

Description

Have you procrastinated in planning your year-end fundraising?

Don't forget . . . holiday gift giving includes charitable contributions to nonprofit organizations. Studies fail to agree on the exact percentage who give in the fourth calendar quarter, but all sources agree that it's a significantly high number (i.e., reports range from 33% to 76%).

On-line giving is particularly high with 34.8% made in the fourth quarter (Source: Blackbaud's On-line Giving Report released in February 2012). Network for Good reports that 20% of all on-line giving comes in the last two days of the year!

Donors aren't the only ones who procrastinate. Nonprofits should plan all year for their year-end appeal; however, December 1st often arrives in a panic.

Join us and learn ten tips to get gifts before December 31st and engage current donors in ways that guarantee their continued support in 2013. All procrastinators are welcome to attend! Your holiday campaign deserves to sparkle!

You will learn:

· Ask: Improve your organization's year-end "ask” strategies.

· *Retain: Increase the number of lapsed donors who contribute by December 31.

· *Thank: Strengthen your current donors' loyalty to the important work your organization does.

*Penelope Burk's research found that 75% of all first-time donors never make another contribution. Donor retention and stewardship are critical to your long-term fundraising success (Source: http://www.cygresearch.com ).

Instructor: Terri Chastain, CFRE, Fundraising Consultant


Terri Chastain, CFRE, is a fundraising and training consultant for the Rollins College Philanthropy & Nonprofit Leadership Center. She has over 25 years of experience working for nonprofit organizations, including serving as Development Director for the Adult Literacy League and UCP of Central Florida. Her experience includes major gifts; training & management of staff, board, and volunteers; foundation & corporate support; annual fund; special events; and in-kind support, as well as direct program service in the fields of children’s, family, and disability / special needs services. Ms. Chastain has worked in the nonprofit and government sectors since completing her undergraduate education at Berry College in Rome, Georgia. She is a member, and a former board member, of the Association for Fundraising Professionals; a member and former board member of the Grant Professionals Network of Central Florida; and a Certified Fund Raising Executive, CFRE.

 
 

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