In this highly informative, in-depth and engaging course instructor Tim Winkler will share capital campaign best practices and essential phases that he has fine-tuned during a 20 year development career, which can lead to a successful campaign. Mr. Winkler will also share current capital campaign trends and their effect on campaign goals and outcomes.
Capital campaigns led by the Winkler Group average 117% of their original goal. During the course Mr. Winkler will share the essential steps and practices his firm implements to ensure this success rate, including the importance of a planning study, establishing realistic stretch goals, properly qualifying prospects, identifying capable leadership, and leveraging the campaign to maximize the amount of money raised.
Accredited as an Association of Fundraising Professionals Master Trainer, Mr. Winkler is a popular speaker known for lively and engaging discussions. His firm has raised more than $1 billion for its nonprofit clients.
You will learn:
- What is a capital campaign.
- Determining an organization's readiness for a campaign.
- The importance of a planning study.
- Articulating the case for support focusing on ROI.
- The benefits and limitations of wealth screening.
- Establishing a campaign budget.
- Setting capital campaign goals.
- Recruiting capable leadership.
- Training volunteer solicitors to make an effective ask.
- Maintaining annual giving during a campaign.
- The role of a consultant.
- Moves management strategies before, during and after a campaign.
The course will also delve into the trends that are affecting today's capital campaigns, answering questions such as:
- How, what and why are donors giving today?
- How to leverage your organization's social ROI during a campaign?
- How does online giving fit into a capital campaign?
- What role can, and should, social media marketing play in a capital campaign?
- How do we avoid donor fatigue?
- How do you attract new donors to your organization during a campaign?
Mr. Winkler will provide participants with clear metrics that enable them to judge their organization's readiness for a campaign. Participants will walk away from this primer-course with confidence and knowledge of what it takes to implement a successful comprehensive capital campaign in the post-2008 philanthropic climate.
Even organizations not planning a capital campaign will benefit from the course's focus on developing an organization-wide culture of philanthropy.
Tuition: $360 Members $660 Nonmembers
Scholarships Available for Members click here to apply.
2013 Successful Capital Campaigns from A to Z Dates:
I. Tuesday, February 19, 2013, 9:00 a.m. until 4:00 p.m.
II. Wednesday, February 20, 2013, 9:00 a.m. until 4:00 p.m.
III. Thursday, February 21, 2013, 9:00 a.m. until 4:00 p.m.
Instructor: Timothy M. Winkler Sr., CFRE, Principal, The Winkler Group
Timothy M. Winkler Sr., CFRE; Principal, The Winkler GroupTim Winkler, founder and Principal of the Winkler Group, has more than 20 years of professional development experience. Throughout his career, every capital campaign he has managed has met or exceeded its goal; campaigns managed by the Winkler Group average 117% of their original goal.Mr. Winkler is accredited as a Master Trainer for the Association of Fundraising Professionals, a certification held by only 200 professionals internationally. He is also an accredited Certified Fundraising Executive (CFRE) and was recognized as a "Top Forty Under 40” by the Charleston Regional Business Journal. A popular speaker, Mr. Winkler has been awarded the distinction of highest rated speaker at nonprofit conferences and has been selected to serve as a faculty member for Rollins College’s prestigious Philanthropy & Nonprofit Leadership Center. He has been invited to share his insights at national conferences including the Council for the Advancement and Support of Education, National Association of Independent Schools, Blackbaud International Conference on Philanthropy, and the Wells Fargo Philanthropy Conference. Clients and colleagues alike recognize Mr. Winkler’s creative, servant leadership approach to project management and solutions-based fundraising. The Winkler Group is one of the most respected full-service fundraising firms in the country and has raised more than $1 billion for organizations with great causes.