Evaluating Special Events
Friday, September 13, 2013
9:00 a.m. to Noon
Rollins College, Bush Executive Center Room B10
SunTrust Parking Garage
East Lyman Avenue
Winter Park, Florida 32789
Online registration is closed.
It’s rare to find a nonprofit organization that doesn’t hold one, or many, special events yearly. The key to success comes when you identify the goal for the event, assess if the event is the right tactic to meet the goal identified (or if another fundraising tactic would reach greater success and prove a better use of limited resources), and conduct post evaluations to determine the event’s success based on those goals.
This workshop provides the information needed to assure that your nonprofit is clear on your special events’ intended goal and prepared to evaluate their success in light of those goals.
You will learn how to:
- Assess if a special event is the best method to reach fundraising/volunteerism/marketing goals
- Consider Opportunity Cost
- Evaluate third party requests to host a special event
- Recognize the major tasks required to execute a special event
- Evaluate where to splurge and where to save on costs
- Evaluate the special event’s success
Tuition: $70 Members, $140 Non-members
Instructor: Terri Chastain, CFRE, Consultant
Terri Chastain, CFRE, is a fundraising and training consultant for the Rollins College Philanthropy & Nonprofit Leadership Center. She has over 25 years of experience working for nonprofit organizations, including serving as Development Director for the Adult Literacy League and UCP of Central Florida. Her experience includes major gifts; training & management of staff, board, and volunteers; foundation & corporate support; annual fund; special events; and in-kind support, as well as direct program service in the fields of children’s, family, and disability / special needs services. Ms. Chastain has worked in the nonprofit and government sectors since completing her undergraduate education at Berry College in Rome, Georgia. She is a member, and a former board member, of the Association for Fundraising Professionals; a member and former board member of the Grant Professionals Network of Central Florida; and a Certified Fund Raising Executive, CFRE.
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