In real estate, it's "location, location, location." In fundraising, it's "relationship, relationship, relationship." No matter what fundraising vehicle you use - major gifts, annual fund, special events, planned giving - success depends on relationship building. This two-day workshop will help you learn to relate to each of your donors in a personal way based on an understanding of their behavioral style as well as your own and enhance your communication and rapport. Participants will complete the DiSC assessment prior to attending the workshop. (The assessment is emailed to participants three days prior to the workshop date.) This workshop addresses intermediate-to-advanced level instruction in donor relationship building. The workshop is a perfect complement to the Major Gifts workshop.
Who should attend:
Nonprofit executive directors and fundraising professionals.
You will learn:
- How to recognize and understand differing communication styles
- Your own personality and communication style through the DiSC assessment tool
- How to respond appropriately to the communication styles of prospective donors
- The interactive effects of different communication styles
- New communication skills that will benefit your fundraising efforts
- Understanding behavioral types as a way to analyze and strategize
- Developing an appreciation for the principles of donor-centered fundraising
- Understanding the fundraising cycle and reviewing fundraising methodologies
- Becoming familiar with successful "ask” behaviors
- Learn simple tools to help you overcome fear and succeed
This workshop is an elective option for the Certificate in Fundraising and Development.
Tuition: $300 Members, $540 Non-members Scholarships Available!
Great Value! - The workshop covers over $100 in DiSC materials and assessment.
2014 High Impact Donor Relationship Dates:
Session I: Thursday, May 8, 2014. 9:00 a.m. until 4:00 p.m.
Session II: Friday, May 9, 2014. 9:00 a.m. until 4:00 p.m.
Complimentary coffee and beverage service is provided throughout the day. Breakfast bars in the morning and a light snack in the afternoon are also provided. You have a one hour lunch (not provided) break each day and will be given a list of restaurants within walking distance.
Instructor: Marina Nice, Esq. Sr. Vice President, SunTrust Bank
Marina Nice is part of the SunTrust Bank’s Private Wealth Management team in the Winter Park office. A Senior Vice President, Marina previously served as the Regional Fiduciary Services Manager for SunTrust in the Central Florida banking market. In addition, Marina serves as a Director and as Treasurer of The Martin Andersen-Gracia Andersen Foundation, Inc and as a board member for several Central Florida charities. A graduate of Rollins College and Duke University School of Law, Marina practiced law in Central Florida before becoming a charitable gift planner and investment officer for several charitable organizations over the last 15 years.